Cynical.com's rating system is based on

how long, on average, we would watch the

commercial in question. A rating of 0

seconds means that the commercial is

so horrible that we would change it before

even one half second has elapsed, lest

we be forced to round up to one second.

Ratings of 5 and 10 seconds indicate

that we do not really like the commercial,

though there may be a few aspects that

will sometimes hold our attention, so

the average is higher even though we

change the channel more often than not.

Ratings of 20 and 25 seconds indicate

that the ad in question is generally good,

though we may anticipate getting sick of

it later, or there may be some aspect

of it which is annoying.

30 seconds is the highest rating, and

indicates that there is true genius in

the commercial.

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