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Reviewed today: Budweiser: Celebration

Beer commercials are ubiquitous, especially during professional sports. This is because your average armchair quarterback uses beer to get rowdy enough that the outcome of a game involving 11 guys running around and trying to knock each other over seems to matter.

On the other hand, beer commercials have produced some classic television moments, and implanted memes into our consciousness. Can any exclaimation of "Tastes great!" not be followed by the reply "Less filling!"? How many times a week does someone walk into any event which has seats, walk to the front and say a la Bob Ueker "I must be in the front row."?

But enough waxing nostalgic about beer commercials past. Both of the above classics were Miller products. Today, we are reviewing a Budweiser commercial.

The ad begins with a locker room celebration, with a bunch of half-clothed burly men jumping around, opening champagne bottles, shaking and spraying them all over each other. After a few seconds of this, a much smaller man comes in shaking a beer and spraying it around. All the other action suddenly stops, and the players berate the smaller player for wasting beer.

"That's what this stuff is for," one of the players says, holding up a half-empty champagne bottle.

"Kicker," says another.

The commercial ends with the janitor cleaning up later, while the kicker is duct-taped to the lockers.

While this is a rather simple commercial, it is entertaining, and the way the one player says in an accusatory voice, "Kicker," makes me chuckle every time. It is also a break from the lizards, which, though not reviewed yet, do not have the support of cynical.com.

Rating: 25 seconds. Not pure genius, but funny and it is not really annoying at all.

Conclusion: Buy Budweiser.

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