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For Thursday, December 3, 1998

Reviewed today: MCI

Obviously it's too much to ask that cherished childhood memories not be be perverted to sell long distance service. I used to like Donald Duck. Now I change the channel every time I see his loathsome expectorating little beak.

I am referring, of course, to the MCI five-cent Sundays ad featuring Donald Duck and Michael Jordan, which is actually the better of the three Michael Jordan/Loony Tunes commercials I can think of. The second one has MJ and "Taz". For those of you who haven't kept up, "Taz" is short for the Tazmanian Devil, who was once a famously bad-tempered cartoon, but who is now lovable with much improved annunciation.

Which brings up another point: Warner Brothers has sufficiently perverted all of its characters that they now insult the original characters. Mel Blanc's son simply can not do the voices, and even the way they are animated seems way too slick. Add the ever-present Michael Jordan, get them all to sing that horrible "I believe I can fly" song (which by the way is the biggest sell-out in recent memory, as I have heard this crap sung in at least 4 totally different ad campaigns on Television and radio) and the result is instant channel changing. I'd rather watch Heather Locklear cum over her hair color than ... okay so that was a bad example. The point is, all these commercials blow. They are irritating beyond belief. If there is a target audience for these commercials that is actually being reached by them, I reccomend we find it and put it out of its misery.

Rating: 0 stars, only because I can't give out negative numbers.

Conclusion: Do not use MCI.


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