Reviewed today: Aiwa Sound

The casual observer might not notice from watching their commercials that Aiwa makes car stereos, boom boxes and other electronic equipment, but in remembering the commercials, you are somehow left with that impression. This is successful advertising. They somehow managed to get their idea across without stating it outright, and be more or less amusing in the process.

Another one bites the dust. In this commercial, a dorky young guy puts a cd in his car stereo and starts bopping around, much to the dismay of his older passenger. While he's driving, he waves out the window to passers by and honks. At the end, the camera pans back to reveal that he's driving a hearse, and we realize that the song he's been enjoying is Queen's "Another One Bites the Dust".

Nothing more to add but that this is a funny commercial. It's well done and as mentioned above, gets it's point across without being annoying.

Rating: 4 Stars

We wonder whether or not we get the second Aiwa commercial. It features an old man sitting on a recliner, listening to some music while this middle-aged woman slowly dances around. Near the end we hear and see the scene through the man's eyes and ears. The woman looks pretty good since she's so blurry, and the music sounds like it's coming from under water, but the man then puts on his glasses, seeing her clearly, and motions her toward his lap.

Is this supposed to be implying that the man still loves his wife and likes watching her dance? Did he prefer the view with his glasses off? It also seems pretty obvious that the geezer can hardly distinguish between silence and noise, much less the difference between a cheap stereo and a good one. Finally, this commercial makes us think about old people having sex, and that doesn't make me want to buy anything but Tums.

Rating: 2 Stars. Even though it's confusing, it's not particularly annoying.

The last Aiwa commercial has a woman walking down the street, listening apparantly to a walkman. Every person she sees stops to check out her ass. Again, this is a rather confusing commercial, but she does have a really nice ass, and it's not really annoying. Rating: 3 Stars.

Conclusion: Buy Aiwa. They also have been mentioned by name as sponsoring Sifl & Olly.

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